Branding Ukraine: Lip-Synching a Happy Tune

Branding Ukraine: Lip-Synching a Happy Tune

A few worldwide television stations recently began rotating Euro 2012 marketing videos “High time and energy to see Ukraine.” These minute-long videos invite audiences to get to a stylish and little-known Eastern European nation, one with ideal, clean streets and populated by nice-looking, athletic individuals. This advertising is a component of a brand new technique to improve Ukraine’s image abroad during the behest of last year’s Foreign Ministry initiative. Some top official decided the nationwide image required an urgent facelift and our Foreign Ministry has attempt to strike this task that is nigh-impossible.

REBOOTING A THIRD TIME

This must certanly be at the very least the next effort in post-Orange Ukraine to update the image that is nation’s. Continúa leyendo Branding Ukraine: Lip-Synching a Happy Tune